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Special delivery: Company brings fresh flowers to your door

FLOWERS AT YOUR DOOR

Website:www.flowersatyourdoor.com

Contact: Call 305-661-2472 between 9 a.m. and 5 p.m. Monday through Friday or e-mail info@flowersatyourdoor.com.

saxon@saxonhenry.com

If you love fresh flowers in your home but are routinely disappointed with store-bought bouquets that die far too quickly, you'll want to bookmark the website of Monica Pardo and Annette Dobrinsky. They deliver fresh blooms to your home through their company, Flowers At Your Door (FAYD).

Pardo's husband imports blooms from Colombia, Ecuador and Costa Rica, so being able to tap into his resources was the pair's inspiration for their company. ''We have access to many farms and we cut out the middle man,'' says Pardo. ``My husband's contacts also extend into Europe.''

Their delivery system cuts a week's worth of time from the process of getting flowers from the field to your table, which generally takes 15 days, so blooms look fresher and last longer than store-bought ones.

Dobrinsky explains there are levels to FAYD's services: ''We have a Flower Club through which we offer a $50 plan and a $25 plan. Each week or every other week, depending on the client's plan, we choose flowers that are the prettiest for our deliveries, and our clients are always excited to be surprised.'' Clients can choose the Variety Club or the Rose Lovers Club to be delivered weekly or biweekly. For $50 per delivery in the Variety Club, clients receive their choice of 50 stems of roses, 30 hydrangeas, 40 Gerber daisies or 30 Asiatic lilies. Half these quantities are included with the $25 plan. Rose lovers receive either 50 or 25 long-stemmed roses.

''We rotate the colors in the Rose Club,'' says Pardo. ''If someone says they don't like a certain color, we never give them flowers in that color.'' For most clients, bouquets last from delivery to delivery, though some blooms are more fragile than others.

Clients who are entertaining can special-order flowers for parties with an 8- to 10-day lead-time. ''One of our clients threw a tropically themed party last year and we suggested these tiny pineapples from Costa Rica,'' says Dobrinsky.

Thursdays are club delivery days but the duo can deliver other days. Deliveries are free to South Miami, Coral Gables, Coconut Grove and Pinecrest; there's a $5 charge for trips to Key Biscayne and a $3 charge for other areas in Miami-Dade County.

''We keep up with trends so we can advise clients for special occasions,'' says Pardo. ``For instance, hydrangeas are really big right now.''

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